The vast majority of the world’s consumers live outside your country. If you want to grow your business, exporting may be the best way to do it. 

There are however numerous other reasons to consider exporting beyond reaching new markets and increasing sales and profits:

To enable business growth: Exporting as a process is in many ways easier than it has ever been, enabling you to grow without placing undue strain on your management capabilities.

To protect against foreign competitive forces: As trade policies in the USA, Ireland and Canada are liberal, this means it is relatively easy for foreign competitors to move into your territory. In this case the best defense is a good offense: because the competition now or one day will be in your backyard, you need to be in theirs.

To make full use of your production capacity: When your domestic market is in recession, usually there is growth in some other part of the world, providing you with opportunities when conditions are difficult at home. Under certain conditions this can increase gross margins over what you receive in your home market.

To increase competitiveness: Exporting can make your company and its products and services more competitive in every market where you do business. 

To help improve product and service quality: Exporting can improve product and service quality by delivering to you a rich stream of information, knowledge and experience that will make you a better leader and marketer.