(a) Feasibility study:
- Review performance in the domestic market
- Appraise your companies’ capabilities and resources
- Evaluate the demographics and social and economic environments in the target markets
- Make a decision on target markets
(b) Plan to enter the foreign market:
- Ensure correct market research of the market/industry
- Formulate strategy to enter the target market
- Ensure compliance with the licensing laws, standards and certification obligations of the new market
- Become aware of tariffs, taxes, quotas, duties and other non-tariff barriers
- (c) Implementation:
- Establish what form of distribution is to be used
- Determine the international marketing plan
- Identify sales reps or other sales methods
- Agree on payment terms and currency for transactions
- Ensure paperwork is up to date
- Ensure you have a transit insurance policy and one for credit insurance if required
For the above process it is assumed that a price for your goods has been settled on
Note also that export licenses are required for a small percentage of all goods traded, usually involving very sophisticated technology and products that can be used for military purposes.