Q: What is involved in a typical export process?

(a) Feasibility study:

  • Review performance in the domestic market
  • Appraise your companies’ capabilities and resources
  • Evaluate the demographics and social and economic environments in the target markets
  • Make a decision on target markets

(b) Plan to enter the foreign market:

  • Ensure correct market research of the market/industry
  • Formulate strategy to enter the target market
  • Ensure compliance with the licensing laws, standards and certification obligations of the new market
  • Become aware of tariffs, taxes, quotas, duties and other non-tariff barriers
  • (c) Implementation:
  • Establish what form of distribution is to be used
  • Determine the international marketing plan
  • Identify sales reps or other sales methods
  • Agree on payment terms and currency for transactions
  • Ensure paperwork is up to date
  • Ensure you have a transit insurance policy and one for credit insurance if required

For the above process it is assumed that a price for your goods has been settled on

Note also that export licenses are required for a small percentage of all goods traded, usually involving very sophisticated technology and products that can be used for military purposes. 

 
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