This workshop will cover a comprehensive assessment of international market entry options for the export of products or services and optimal market entry strategies. The learner will be able to assess barriers to market entry, differentiate between market entry strategies, recommend potential international partners through consultations and analysis of strengths and weaknesses and negotiate partnership agreements.
This workshop includes:
- Defining strategic needs
- Barriers to entry
- Distribution issues
- Market Entry Strategies
- Partnering with Foreign Agents and Distributors
- Foreign Direct Investment and Market Entry
- Strategic Alliances
- Investing in International Partnerships Trade Shows
- Finding the Right Partner
- Negotiating Partnering Agreements
- Working with Suppliers
- Technology partnering
- Managing a Joint Venture
- Exit Strategies
This workshop is offered by World Trade Centre Dublin in partnership with the Marketing Institute of Ireland
The instructor for this course is Martin McBride. Martin is the proprietor of Envision, an innovative management consultancy practice that has specialties in strategy and business planning, export strategy, marketing and sales development.
Next Workshop
Date TBC
Price: Euro 595 for MII members & Euro 695 for non MII members
Location: Marketing Institute of Ireland, Marketing House, South County Business Park, Leopardstown, Dublin 18
For enquiries and registration please contact Chris at WTC Dublin info@wtcdublin.ie